One cool feature worth highlighting is how the Enable platform automatically deploys landing pages for all new merchants, partners and white-labels added to the platform. All of our white-lables get this functionality out of the box, with each landing page being white-labeled and branded to them.
We launched Enable’s MVP in July of 2023 with our first lender ecosystem that provided access to 35 DTC lenders. DTC, or Direct-to-Consumer, is where the funding goes directly to the consumer vs the merchant. DTC was an important part of our strategy because it allows us to approve every merchant who applies, without underwriting. Because the money is going to the consumer, there is no underwriting required. This means every merchant has the ability to offer the Enable platform through use of the DTC program.